July 20, 2013Opinion
Expensive foyer art is designed to set the tone of the building as well as provide a welcoming feel and communicate a message to visitors and staff of the building.
It’s a bit like, “market positioning” for the building; it needs to be prominent and grandiose to have desired impact.
Wouldn’t an entrance that displayed graphically and simply the real-time environmental performance of the building, deliver a strong and convincing message? I guess this would only be true if the building was highly efficient?